Clear answers before you spend more
If marketing feels expensive, unreliable, or harder to oversee than it should be, I can help you see what’s happening and decide what deserves attention. I work as an independent advisor. I do not take over your marketing or sell you a production team.
"I’m not an agency, and I’m not here to take over your marketing. My role is to help you see what’s happening, understand your options, and make decisions that fit your business." - Dr. Sam
Most clients come to me because something feels unclear, unreliable, or harder than it needs to be.
Here’s how I help in those moments.
Marketing Clarity and Accountability Review
A three-to-four-week review for owners who are spending on marketing but do not have a clear, trustworthy view of what is working, what is wasting money, or what should happen next.
I review the strategy, customer journey, vendors, subscriptions, reporting, and available data. You receive findings, recommended decisions, and a prioritized 90-day plan.
What I Review
• Business decision and assumptions
• Strategy and customer journey
• Research and customer information
• Vendors, scopes, subscriptions, and recommendations
• Reporting, tracking, and available sales data
• Operating, platform, regulatory, or reputation constraints
What you receive
• Executive explanation
• Evidence reviewed and important limitations
• Priority risks and opportunities
• Stop, continue, change, and investigate list
• Prioritized 90-day plan
• Questions for the team and vendors
• Findings meeting
The review does not include campaign management, content production, platform administration, vendor management, or ongoing implementation. Your internal team, agency, or contractors remain responsible for execution.
Most reviews take three to four weeks and cost $4,500 to $6,500, depending on scope.
Strategic Marketing Advisory
Ongoing independent guidance for businesses that have people available to implement but need experienced support with marketing decisions, priorities, performance, and vendor accountability.
Includes:
Two 60-minute advisory meetings per month; review of an agreed number of significant reports, proposals, or decisions; a written decision summary; focused email access; quarterly planning.
Starting at $3,000 per month with a three-month minimum. Final pricing and review capacity are established after a fit conversation
STRATEGY & RESEARCH
(Thinking before doing)
Marketing strategy consulting
For founders who know they need direction, but don’t want a generic plan. We look at your business model, constraints, and goals, then outline what makes sense to focus on, and what to stop spending energy on.
This helps when:
You’re unsure where to invest time or money next.
Market research
For founders who want decisions grounded in reality, not assumptions. This work focuses on understanding your audience, market conditions, and positioning so your strategy isn’t built on guesswork.
This helps when:
You’re entering a new phase, offer, or market.
Data, tracking & infrastructure
(Making sure the foundation is solid)
Facebook Ads account & pixel setup
For founders who want their ad accounts set up correctly from the start, or cleaned up after inconsistent results.
This focuses on structure, permissions, and tracking so performance data is usable and compliant.
This helps when:
You’re planning to run ads or have doubts about your current setup.
Google Tag Manager setup
For founders who want clean, reliable tracking without touching site code themselves. This ensures key actions are tracked properly and consistently across platforms.
This helps when:
Your analytics feel incomplete or unreliable
Analysis, audits & interpretation
(Understanding what already happened)
Marketing analytics audits
For founders who want to know what their data is saying, and what it isn’t. We review tracking, events, and reporting to identify gaps, errors, or misleading signals.
This helps when:
You don’t fully trust your analytics.
Marketing data & performance analysis
For founders who want help interpreting results, not staring at dashboards. This focuses on translating data into decisions you can act on.
This helps when:
You have numbers, but no clarity.
Regulated & gray-area consulting
(When rules and nuance matter)
Marketing consulting for regulated industries
For founders operating in industries where standard marketing advice doesn’t apply. This includes navigating platform restrictions, compliance concerns, and gray-area decisions with care.
This helps when:
You’ve been burned by advice that ignored your industry’s rules.
Email & website support
(Support, not production lines)
Email marketing guidance
For founders who want to use email thoughtfully, without turning it into a funnel. This includes strategy, structure, and clarity around what email is doing in your business.
This helps when:
Email feels scattered or performative.
Website development (limited scope)
For founders who need a clear, functional website, not a bloated one. This work focuses on structure, clarity, and performance, often alongside strategy or audits.
This helps when:
Your site feels confusing, slow, or misaligned with how you work.
A few things I don’t do
- I don’t use open-ended retainers with vague deliverables or unlimited access.
- I don’t promise results I can’t control.
- I don’t take on work that doesn’t make sense for your business.
- I don’t hide behind jargon or dashboards.