I help owners make expensive marketing decisions with better information.
My work sits between the business owner and the people doing the marketing. I review the evidence, question assumptions, explain risk, and help the owner decide what deserves money and attention.
Where this started
Ad Creations Marketing didn’t begin as an agency or a big idea. It started in 2014 as freelance work to make additional money, mostly writing copy for small business owners.
As that work grew, so did my curiosity about how marketing systems operate. I started paying closer attention to algorithms, platform rules, and the ethical lines businesses are asked to walk, especially in industries where advertising restrictions are strict or inconsistently enforced.
I wasn’t interested in finding loopholes. I wanted to understand the rules, how they’re written, and what happens when people ignore them.
In 2023, I decided to make this work my full-time focus.
Why I do this work differently
I hold a doctorate in Public Policy and Political Economy and an MBA. My training taught me how to examine systems, incentives, rules, evidence, and unintended consequences.
I apply that same discipline to marketing. I look beyond a dashboard or individual tactic to understand how the business model, customer journey, platform rules, measurement, vendors, and real operating capacity affect the decision.
How I work
1. Define the decision. |
If you are receiving conflicting advice or cannot tell what deserves more investment, tell me what decision is in front of you.
How that shows up in my work
I don’t promise fast growth or overnight results. If you’re looking to make a lot of money quickly through loud, aggressive marketing or advertising, I’m not your person.
What I offer is clarity.
I help business owners understand what’s possible, what’s risky, and what aligns with how they want to operate. I explain my thinking, share context, and slow things down when that’s the responsible choice.
Ethical marketing isn’t the absence of ambition. It’s choosing strategies you can stand behind.
Outside of work
Outside of work, I’m a gardener, a writer, and someone who enjoys being outdoors. I love baking and cooking, and moving my body through pilates, weightlifting, and long walks.
I’m in love with my soulmate dogs, Lola and Marvel, and deeply devoted to my three favorite kiddos ever, Kolton, Owen, and Deklan, who keep me grounded in the best ways.
Those things matter to me. They shape how I think about balance, care, and responsibility, and they keep this work rooted in real life.
If this sounds like how you prefer to work, you’re welcome to reach out. You don’t need a pitch. Feel free to email me a question or whatever ideas you have bouncing around in your head.