Embracing the AI Revolution: Transform Your Small Business Marketing
We’ve all heard the buzz about Artificial Intelligence(AI) taking over the world and how this robocop will make humans obsolete. Artificial Intelligence may not take over the world, but it has already taken over aspects of our regular day-to-day digital interactions. It’s taken me some time to understand the power of AI and accept that it’s not out to eliminate the impact a human being makes. In its simplest form, AI is programming computers to do things that require human intelligence.
AI has been around for years, and many big tech companies had used it well before it made its way to the layman’s arena. Facebook and its connected platforms have used it to “creep” into our interactions for years. Netflix and Spotify use AI to observe our interactions and predict what we want to watch or listen to. They harness the power of AI to ensure we see content similar to our interactions, viewing activity, and search patterns. To some degree, they are spot on about my interests and patterns with their recommendations. A little creepy? Yes, but it’s shaped some of my decisions when they’ve intentionally placed something in front of me because they magically(the magic of AI) know I’m likely to click to learn more. It’s actually saved me time on researching for that very thing.
Over the years, it’s evolved into more sophisticated mechanisms of intelligence that make even more granular predictions of patterns to help people make better decisions based on its recommendations. If you already have a read on your customer base, their behaviors, and patterns through your social media analytics and activities, you can utilize AI tools to automate marketing tasks. Free up your time to focus on what you do best as a business owner, connecting with your customers and building the best product and service for them. Here are some impactful ways you can employ creative digital marketing strategies with the help of AI as your very own virtual assistant for your small business.
Automation of Digital Marketing Tasks
At Ad Creations, we recognize that you wear many hats as a business owner. From juggling product creation, client acquisition, and appointments with clients to marketing your brand, many pieces of the puzzle must work fluidly. AI comes to the rescue by automating various marketing tasks and helping with content creation and optimization. With AI tools generating personalized content ideas, email marketing automation, and customer support assistance, creativity flourishes even for one-person operations with limited time and budget.
Content Creation Assistance
Open yourself up to AI as your assistant in creating more effective marketing strategies that resonate with your target audience and grow your business. AI tools aid in creating content ideas for your social media and blog posts that fit your target audience. With the amount of writing that goes into consistent content, whether it be social media posts for multiple platforms, blog posts, or newsletters, AI tools are a great way to get a head start on planning content, especially when running a one-person show with limited time. Use AI tools to create personalized headlines and meta descriptions for optimal impact.
You never have to feel stuck or experience writer’s block when incorporating AI tools to help with content creation. Get your creative juices flowing with some help. Many of these tools work best when you give specific information to help you get the best output, but it can also be a great way to start on those days when you just don’t know where to begin. Although AI technology isn’t ready to take on the task of writing your content completely and does require detailed editing, it is ideal for creating topics based on client needs and behaviors.
Automate and Enhance Email Marketing
Email marketing remains a powerful strategy for engaging clients. Let AI tools elevate it further through automation and creating personalized emails based on your clients’ needs to increase open rates and interaction. With its predictive capabilities, AI tools can create and automate personalized connections through email to nurture all potential and active clients. AI tools can even assist in crafting one of the most crucial parts of a marketing email, the subject line, in increasing open rates. Automate your email categories using AI’s tools for email marketing, from abandoned cart emails to emails targeting recommendations based on potential customer interactions.
Automate Social Media Platforms
Engage with AI to optimize and manage your social media platforms so your posts are ready with relevant content when your target audience is most engaged. AI tools for social media management help you keep track of all your posts, give you stats on how they perform and the kind of audience they reach, and help in scheduling and publishing relevant posts based on the information. Because social media platforms are vital to your business’s success, you know regular interactions are key to that success. Automating these tasks can free you up to focus on more strategic tasks, such as developing content, creating campaigns, and working with your clients.
Enhance Customer Support and Experience
Your customer service is crucial to your business’s growth and development. In today’s fast-paced market, customers appreciate swift resolutions and responses to their inquiries. When you promptly address their questions in real-time, they respond positively, fostering a great relationship with your brand.
As much as you’d love to be there for your customers all the time, it’s just not feasible. However, with your business website, social media platforms, and e-commerce sites set up to handle purchases while you sleep, it’s essential to extend the same level of attention to customer service inquiries. After all, delivering top-notch customer support ensures your clients feel valued and supported throughout their journey with you.
Consider implementing automated customer service through AI chatbots to help customers answer immediate questions. Chatbots aren’t the answer to all your customer service needs and should never replace direct human interactions with your customers. However, they are a good starting point to help with basic, repetitive questions, especially if you are an e-commerce or product-based business. 84% of customer service experts surveyed by Hubspot believe that chatbots that respond to customer service requests improve the customer experience.
Call me an optimist, but I like the way the world is going to help us common folks make some significant headway in how we run our small businesses. AI is no longer an unattainable tool reserved only for the big league. Don’t be left behind in learning how AI can transform your digital marketing efforts in your small business.
Start small and use the tools best fit for your business’s needs and budget. Begin with free AI tools and trials, like Bard, ChatGPT, Grammarly, Klaviyo, and Ubersuggest, to name a few, before you jump into subscriptions. We understand the demands of running a small business, especially regarding effective digital marketing strategies. The future belongs to those who embrace AI, and Ad Creations is here to help you navigate this exciting transformation.
